In November 2012, CEO Steve Ballmer declared that Microsoft is now a devices and services company that develops its own end-to-end experience for consumers - no longer just a software company that licenses its operating system to PC makers to use as they please.
http://seekingalpha.com/article/1334081-microsoft-has-a-plan-to-beat-apple-but-will-it-happen?source=feed
http://seekingalpha.com/article/1334081-microsoft-has-a-plan-to-beat-apple-but-will-it-happen?source=feed
